Strategy & research
Before anything is drawn we want to know who will use it, what they do today, what it has to cost, and what could kill it. Sometimes the right output of this phase is a recommendation not to proceed. We would rather tell you that in week four than in month fourteen.
- Field research and contextual inquiry
- Requirements and acceptance criteria
- Technology scouting and feasibility
- Competitive teardown
- Cost and schedule modelling
- Regulatory pathway mapping